Food Ads Make Fat Kids Fatter
Want to chunk up your kids? Put them on a diet high in televised food ads. In a recent study, University of Liverpool psychologists exposed a group of kids aged 9 to 11 to ads followed by a cartoon, then a tempting array of food ranging from chocolate to veggies. The result: Food ads make kids cram a lot more junk into their chubby cheeks:
Food intake following the food commercials was significantly higher compared with the toy ads in all weight groups, with the obese children increasing their consumption by 134%; overweight children by 101% and normal weight children by 84%.
Junk food marketers everywhere must be laughing all the way to the piggy bank.
TV Food Ads Make Obese Kids Hungrier [Consumer Affairs]
April 26, 2007
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