Make Poopy, Not War
The 1967 classic peace anthem "All You Need Is Love" is now being pimped to push disposable diapers.
The spot's tag line: "All you need is Luvs."
Beatles fans are outraged. But this isn't the first commercial assault on a sacred genre. A bastardized version of "Help" was used in a 1985 car commercial. The many appearances since then includes Julian Lennon's cover of "When I'm 64" for an Allstate spot and Target's current ads using "Hello Goodbye" (aka Goodbuy).
A spokeswoman for P&G, which makes Luvs, says the spot got two thumbs up from parents in focus groups.
Because, for parents, nothing is sacred. We see a baby -- any baby -- and our brain instantly switches from thinking mode to cute mode. Like this:
All you need is Luvs? Huh? Oh, wait, I get it! "Luvs" instead of "love." That's so cute!
From anti-war classic to diaper ditty. It's a long and winding road.
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