First Feeding

Making a Stink

Eurotrash I'll admit to a personal prejudice against men wearing cologne. It's just too Eurotrash-tastic for me. So when I saw this, I was raw-ther appalled:

Disney is rolling out Pirates of the Caribbean- and Buzz Lightyear-branded fragrances targeting boys ages 4-11 in Latin communities.

A four-year-old boy may be stinky, but he's supposed to be. Dousing him with cologne is  simply wrong. You might as well glob gel in his hair, unbutton his little shirt, slap a pair of cheesy sunglasses on him, ship him off to a nightclub in Milano, and be done with it.

Curious what Pirates perfume smells like. Greasy hair, body odor and fish come to mind. As for Buzz, well, the dude is plastic. Yeah, there's nothing like a whiff of polyethylene terephalate to drive the ladies wild.

Smells Like Profit: Disney Eyes Pre-Teen Fragrance Market [BrandWeek]
  

July 30, 2007

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