Get Straight A's, Win a Happy Meal
I am one of those pious better-than-you parents who refuses to take my kid to Mickey D's. (Of course, I will happily take her to Starbucks for a chocolate muffin as big as her head. Oh the hypocrisy!)
So, yeah, I found it disturbing to learn that McDonald's is pushing its fast food fare on the report cards of an elementary school in Florida. Kindergartners thru 5th graders in Seminole County get a free Happy Meal or other food prize for A's and B's, citizenship and attendance. Ronald McDonald himself announces the prize on the front of each card.
In exchange, Mickey D's foots the school's $1600 cost of printing the report cards.
In July, McDonald's was one of the 11 companies who
pledged to either ban advertising to children under 12 or limit them to
food and snacks that meet certain nutritional guidelines.
So what gives? Well, Happy Meals now offer apple slices, milk and "premium" chicken (as opposed to what? Feet and feathers?) as an option. Like any kid worth his junk food would go for that over a burger and fries.
We are McDonalds. Resistance is futile. You will be assimilated.
McDonald's Blasted for Advertising on Report Cards [Brandweek]
that is crazy! yikes.
i love the daily feeding blog. you have great posts and such a fun style.