When Jeanice Skvaril's son started outgrowing his nursery, she dreaded the fabric choices she had for his big-boy bed. "I had seen the enemy: licensed characters commandeering children's bedrooms, crawling onto their beds, stifling their imaginations," says Skvaril. "I refused to give in."
Skvaril decided to take design into her own hands and has now made some of the loveliest bedding we've seen. Her California-based company--named Boodalee after her son's nickname--offers bedding that is colorful yet simple enough to allow a child's mind to wander. We spoke to Skvaril about her designs, inspirations and why she's now loving pink.
Which bedding does your son have in his room? "We rotate all three designs...lucky kid. 'Boodalee' gets really confused when he sees the designs on a friend's bed or in a store window. No, that's my bed!"
What surprised you about the design process? "That the design possibilities are just endless, yet we see the same stuff all the time. I love the idea of bringing something different into people's homes."
Did you have any outlandish patterns that ended up on the cutting-room floor? "If you can believe it, I pulled back on certain color selections in an effort to 'tone it down.' For someone who wears black all the time, I'm relentless about pushing color onto those around me. My husband has a drawer full of orange socks to prove it."
Will you be launching more designs this year? "We'll be launching more this fall. They're fabulous. 'Boodalee' now has a little sister, 'Beanie-Love.' She inspires the color pink in me."




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