body
- Agent Provocateur Titillation
Part of a set that includes a lip plumper, this boob soother is a favorite of chafing-plagued runners. Latch onto it once breast-feeding is done to reclaim sexiness.
$40, Bloomingdales
- Aptiva Express Bust Firming Mask with Centella
Lauded by herbalists for its ability to turn back the clock, centella is a known collagen stimulator. After showering, apply one of these individually wrapped packets to the breast area and let it sink in—there's no need to rinse off.
$24 for a set of six, Apivita
- Aquaphor Healing Ointment
This rich salve has mineral oil and glycerin to pamper a baby's chapped skin or rashy bottom. For you, it hydrates dry lips, smooths ragged cuticles, and mends damaged hair.
$8, Duane Reade
- Aveeno Baby Soothing Relief Moisture Cream
Fragrance-free, this cream gently softens flaky skin and relieves itchiness with oatmeal. It also doubles as a potent hand cream.
$4, drugstore.com
- Basq Resilient Belly Oil
Created on the theory that deep hydration is the best defense against stretching, this multioil potion (including wheat-germ, grape-seed, and others) also targets the chest and thighs.
$36 for 4.3 ounces, Neiman Marcus
- Bella Mama Belly Oil
Vitamin E plus lavender and neroli oils help quell itchiness, while vitamin C kick-starts collagen production. The pump bottle makes for especially easy application.
$14 for 2 ounces, Bella Mama
- Bliss Lemon+Sage Body Scrub
For a spa-style exfoliation at home, scrub with it from head to toe for a few minutes before showering. The results will not go unnoticed.
$30, Bliss
- Biotherm Biovergetures Stretch Marks Smoothing Concentrate
This nongreasy cream gel, packed with skin-smoothing shea butter, absorbs easily (so it won't get all over your new maternity frocks).
$37 for 5.07 ounces, Biotherm
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